Instagram Stories wants to be your window into what’s going on around a topic or place right now, so it’s adding a way to search Stories two months after Snapchat did the same. Instagram users can now search for a location or hashtag, and see a Story compiled from Story posts by other users that include that location sticker, hashtag sticker, or hashtag in the caption. Location Stories from nearby places (but not Hashtag Stories) will also appear featured in the Explore tab.

On the same day that Ford officially ousted its chief executive in a bid to remake itself as future-focused vehicle manufacturer, Toyota announced its own steps to embrace technology’s next wave. Andwhile Ford is looking to catch up to the leaders in autonomous and electric vehicle manufacturing, Toyota (through the Toyota Research Institute) appears to be taking the next fork in the road toward enabling that autonomous and electric future. Together with MIT’s Media Lab, Toyo

Content plays an important part in digital marketing success. You need it to provide value on your social media accounts. Content has the power to bring you search traffic. You can use content in your email newsletters. And content can help build a relationship with your audience. But the hard truth is that some content types have more power than others. Some content works well in one place but may totally suck in another. And used right, some kind of content has huge power t

As most social networks, Instagram asks for new content all the time. You are constantly on the lookout for creative Instagram post ideas. To be really successful, find an audience, engage with followers and grow your account you need to be active – very active. And often it is not that we do not WANT to post, it is just that we are running out of ideas. Often it is the daily routine that blocks imagination, sometimes the time we have to spend on social media is so limited th

Even though by their very definition small businesses have less of a voice, using content marketing can still help them become an authority in their niche and increase revenue. A new infographic from Skilled.co looks at all the data behind content marketing and why businesses big and small should do it. 85% of all marketers already are! Content Marketing – What Is It? In short, content marketing is using web content as a way to drive traffic to a business website and build br

Blogging is right at the center of online marketing. While you may succeed and earn some attention from online sources without a blog – the real success just calls for a blog or another form of a content hub. If you want to go for online marketing success, you should start a blog. But you say – “I am not a writer…” I hear you. And I hear this objection more often that I want to. Because who is a writer? Do you really think all those bloggers out there who write millions of bl

"Digital Marketing“ is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like "it is related to online marketing“ or "a summarizing term for all online marketing activities“ lets put it simply: Digital Marketing are all marketing activities that use digital devices. Th

Canon may have a new cinema camera and new DSLR on the horizon. Some exciting updates to our original Camera Rumors of 2017 post. It doesn’t look like we will see the Canon Cinema EOS C100 Mark III this year after all, but rather the all new C200. According to Canon Rumors, a “pretty loaded” C200 that can shoot 4K footage will be announced in the coming months. Based on the upcoming event schedule, we can expect to hear the announcement at Cinegear on or around the first of J

We’re told from one of our retail sources that the next camera body from Canon is going to be the Cinema EOS C200. We posted recently that the Canon EOS 6D Mark II would be coming some time in July, so this camera will likely be coming in the June/July timeframe. Why wasn’t the Cinema EOS C200 announced for NAB? We’re not sure. We do wonder if availability of the camera will still be a few months down the road. We do know that the EOS C200 will be 4K and we’re told that it’s

The key to success in social media is not to be everywhere at once or to be the loudest in the room but to be present where your buyers are. In my last article, I wrote about mistakes to avoid in your social media marketing strategy in which I called out that social media has evolved to be a cluttered and noisy sea of content muddled by competing social networks, brands, and people that are all vying for the same thing--reach and attention. Seemingly, every channel you tune i